Coin Toss (Kiwi Lives 3)
Kiwi Lives 3 (Coin Toss) was launched in June . It is more specifically aimed at empowering and enabling people who are at higher risk of developing gambling problems and also those in their lives that have the opportunity to intervene before gambling becomes harmful.
This stage asks people to take action when they see signs of it becoming risky, but before it hits a crisis point. People are encouraged to initiate a conversation about gambling and/or access free support through the Gambling Helpline . It’s about choosing to take action early, not leaving it to chance.
Television advertising
Pregnant couple
Birthday party
Hair salon
Radio advertising
Radio ad 1
Radio ad 2
Bus shelter (Adshel) advertising
Newspaper (Community press) advertising
