Relevant research
New Zealanders' Participation in Gambling - This report presents descriptive results showing New Zealanders’ participation in gambling activities over the 12 months prior to the Health and Lifestyles Survey. It compares these findings to the /07 Gaming and Betting Activities Survey and the HLS, where possible.
Technical report: Groups at risk of at-risk gambling
Qualitative Consumer Insight Research on Problem Gambling
Kiwi Lives 2- Real Stories
Check out some of these stats from the Kiwi Lives 2 Ads
- 83% have seen some media activity about problem gambling.
- 78% have seen at least one of the ads, and 15% have seen all three ads.
- 36% of those who have seen the ads spontaneously recall the message that help is available.
- 16% said they did something as a result of seeing the ads.